http://wtfrandom.wordpress.com/2008/04/23/new-new-new-dance-art-and-a-restaurant/ Just another WordPress.com weblog Tue, 13 Oct 2009 02:41:10 +0000 http://wordpress.com/ hourly 1 http://wtfrandom.wordpress.com/2008/04/23/new-new-new-dance-art-and-a-restaurant/#comment-468 The taste of spring: Seasonal fava beans and pasta — Blue Kitchen Sun, 07 Sep 2008 19:52:58 +0000 http://wtfrandom.wordpress.com/?p=145#comment-468 [...] New, new, new: Dance, art and a restaurant. Find a triple helping of cool new stuff, at WTF? Random food for thought. [...] [...] New, new, new: Dance, art and a restaurant. Find a triple helping of cool new stuff, at WTF? Random food for thought. [...]

]]> http://wtfrandom.wordpress.com/2008/04/23/new-new-new-dance-art-and-a-restaurant/#comment-404 Ballroom Dancing Shoes Fri, 04 Jul 2008 16:31:24 +0000 http://wtfrandom.wordpress.com/?p=145#comment-404 The issue of how dancers and dance companies use their blogs is critical. I agree 100% with Leigh that anybody who is serious about building a successful blog should carefully consider the "public persona" they wish to create. It will take time and energy. Using the example of promoting an upcoming performance, the question is how does a dance company write about it in their blog? I think the goal is to provide value to readers. Maybe you educate them, maybe you discuss the intentions of the choreographer or maybe you seek feedback and suggestions. But you definitely don't post a blatant promo piece and leave it at that - although you should highlight upcoming performances that is the goal in the end. For the most part, I avoid blogs that just list upcoming classes and performances - to me the people/organizations publishing this marketing material are using blogs, but they are not blogging in any meaningful manner. The issue of how dancers and dance companies use their blogs is critical. I agree 100% with Leigh that anybody who is serious about building a successful blog should carefully consider the “public persona” they wish to create. It will take time and energy. Using the example of promoting an upcoming performance, the question is how does a dance company write about it in their blog? I think the goal is to provide value to readers. Maybe you educate them, maybe you discuss the intentions of the choreographer or maybe you seek feedback and suggestions. But you definitely don’t post a blatant promo piece and leave it at that – although you should highlight upcoming performances that is the goal in the end. For the most part, I avoid blogs that just list upcoming classes and performances – to me the people/organizations publishing this marketing material are using blogs, but they are not blogging in any meaningful manner.

]]>